"The way you will thrive in a business environment is by innovating — innovating in technologies, innovating in strategies, innovating in business models."

Samuel Palmisano,
CEO, IBM
 
"Innovation is P&G’s lifeblood. Without it we will fail. The P&G we’re trying to unleash today asks all 100,000-plus of us to be innovators. We actively solicit new ideas, and if the concept is promising, we put it into development."

A.G. Lafley, CEO,
Procter and Gamble
 
"No country in the world has enough jobs. There’s too much global capacity and not enough great ideas … so every company has to make growth their primary charter. Without innovation, you can’t survive. Without it, GE won’t see the next 100 years."

Jeffrey Immelt, CEO,
General Electric
 
"If you want to make the assumption that innovative ideas will somehow surface and get done without a process for reviewing them, then you’re welcome to it. What we’re trying to point out is that a formal process not only evaluates, but also encourages the formation of those ideas."

Edward Reilly, Chief Executive Officer
American Management Association,  Forbes, May, 2006
 
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